Creators
The lineup is locked at four duos, all approved. Three duo partners changed because of travel; Céline, Julie and Lander are all now signed off. Full bios and samples stay in the casting sheet.
- Four duos approved, 2 and 3 September, and the lineup is now locked.
- All four duos signed off. Céline (with Fabian), Julie (with Jelle) and Lander (with Eline) stepped in when the original partners' travel clashed with filming, and each has been approved. Each card shows the pair, and both photos open full size.
- Everyone has the creator brief and an approved concept. Jelle and Veerle have filmed, Fabian films once Céline is approved, and Eline films on 16 September.
- Every duo delivers one video in 9:16, 4:5 and 1:1. Eline adds a 16:9 for YouTube.
The Creator Brief is live ✨
Built from your creative and compliance briefs. Every creator films from this one page, in their own language.
- The pact at the heart of the film: "If you quit smoking, I'll quit X", with the three habit territories creators choose from
- 100% unbranded, spelled out: no product, no brand, no hints, and your regulatory rules built into a do and don't list
- The three story beats: the pact, the struggle or the result, and the pharmacist call to action
- Tone guidance with your reference videos: playful, never preachy, no over-acting
- Full technical specs: 17 seconds max plus your 3-second end card, 9:16, 4:5 and 1:1 delivered, 1080p minimum, framing safe zones and subtitle space
- The dates: first cuts 9 September, finals 23 September, plus the duo sign-off step before any shoot
One concept per duo. A yes starts the shoot.
To hit the final delivery date there is no scripting round. Each duo takes one approved concept, their pact from the three habit territories, and films it in their own words following the brief. All four are approved, so all four are cleared to film.
- Each card below is a duo's concept: who quits smoking, and which of the three habits the other gives up.
- Approved means filming. The four approved with the casting are cleared and start shooting straight away.
- If a concept changes we post the new one here for a quick yes by reply, nothing else needed.
- Jelle and Julie's first cut has landed in the Production Center. The rest follow by 15 September.
Want a concept changed?
Tell us in one line and that duo reworks it before filming. Silence on an approved concept means they shoot as written above.
Production Center
One hero video per approved duo, filmed and edited by the creators. Track each one below from concept to final delivery in all three formats.