Creators
Four duos are approved and cleared for production. Two slots stay open and we are lining up options, so the campaign can still grow. Full bios and samples stay in the casting sheet.
- Four duos approved, 2 and 3 September. They have the creator brief and their concepts are in review.
- Two slots open. New profiles land in the casting sheet as they come in, approve them there as before.
- Every approved duo films one video, delivered in 9:16, 4:5 and 1:1.
The Creator Brief is live ✨
Built from your creative and compliance briefs. Every creator films from this one page, in their own language.
- The pact at the heart of the film: "If you quit smoking, I'll quit X", with the three habit territories creators choose from
- 100% unbranded, spelled out: no product, no brand, no hints, and your regulatory rules built into a do and don't list
- The three story beats: the pact, the struggle or the result, and the pharmacist call to action
- Tone guidance with your reference videos: playful, never preachy, no over-acting
- Full technical specs: 17 seconds max plus your 3-second end card, 9:16, 4:5 and 1:1 delivered, 1080p minimum, framing safe zones and subtitle space
- The dates: first cuts 9 September, finals 21 September, plus the duo sign-off step before any shoot
One concept per duo. A yes starts the shoot.
To hit 21 September there is no scripting round. Each duo takes one approved concept, their pact from the three habit territories, and films it in their own words following the brief. Approve a concept and that duo is cleared to film.
- Each card below is a duo's concept: who quits smoking, and which of the three habits the other gives up.
- Approved means filming. The four approved with the casting are cleared and start shooting straight away.
- When an open slot fills or a concept changes, the new concept appears here for a quick yes by reply, nothing else needed.
- First cuts land in the Production Center on 9 September.
Want a concept changed?
Tell us in one line and that duo reworks it before filming. Silence on an approved concept means they shoot as written above.
Production Center
One hero video per approved duo, filmed and edited by the creators. Track each one below from concept to final delivery in all three formats.